The Brand Purpose Conversation — Your CX Depends on It

Time for The Tough Brand Purpose Conversation

Your CX Depends on It

Defining and Navigating Your Brand Purpose

For many brands, having Purpose as a game plan for business growth has gone from 'nice-to-have' to strategic priority. Cultural trends, customer expectations and purchasing habits are rapidly shifting, and consumers are becoming more attuned to brands' values. Our report demonstrates that brand purpose not only complements your customer experience (CX) but is essential to staying competitive and relevant and generating profitable growth.

What you’ll find

Exclusive Cognizant research conducted with almost 500 millennial and Gen Z workers on defining purposeful work
Insights from Chris Daly, CEO at CIM; Clare Gambardella, CCO at Zopa; Helen Beurier, CPO at Zopa; Beth Whittaker, Chief HR Officer at Veolia; Aurelie Thong, Global Sustainability & Purpose Demand Director at Mars Petcare; Margaret Franklin, President & CEO of CFA Institute; and Esther Duran, Chief Design & Product Officer at Zone
Advice and insights on defining your own brand purpose and getting employees on board with it

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Thinking

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REPORT

Celebrating the leaders in employee experience

Download the report to find out who features in our first EX50, in partnership with People Management and Management Today.

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